Why You Don't Need A Large Audience To Grow Your Biz With Caroline Partridge From Social Strategy Mum
Aug 11, 2020
Do you focus on the number of followers you have but forget about creating valuable content for your audience?
What about, have you ever launched something that failed so you gave up on the offer and completely started from scratch.
Then this weeks episode of The Inspired By Her podcast is for you!
There are so many moving parts to social media and marketing and alot of the time we are flying blind! In this episode I am chatting with Caroline from The Social Strategy Mum and she shares some really valuable gems about how to build a profitable business with a small but engaged audience and also some secrets around why your launch never actually failed!
We talk about how you don't need a huge audience on social media to create a profitable business. A small but engage audience is much more powerful than a large un-engaged audience, yet often we focus on the numbers of followers we have but we aren't looking at the value of our content. If your content sucks and doesn't provide benefit and value to your audience, even if you do have a huge audience they still won't buy from you.
We also talk about launch strategy because this is a huge pain point for a lot of ladies. Launching doesn't need to complicated, and no launch is ever a failure. If your launch doesn't go the way you intended, it just means you have been able to learn the lessons you needed to in order to tweak your launch strategy and launch it again. And let's be clear - your first launch will most likely suck! So don't give up, get up and try again.
This episode is jam packed with so much information from Caroline, you will want to get a pen and paper ready for this one!
Caroline is a social media and launch coach, helping mums explode their socials, launch loud, and build the business impact and income they really want. Her philosophy combines just the right mix of mindset, strategy and support to really help her clients move forward. She lives by the beach, with her partner and 2 girls, loves the sound of the ocean and connecting with like-minded biz mums that want to change the world.
If you want to find out more about Caroline and what she is all about you can find her links below.
Facebook - https://www.facebook.com/socialstrategymum/
Facebook Group Juggling Motherhood and Business Building - https://www.facebook.com/groups/449506602519756/
Instagram - https://www.instagram.com/socialstrategymum/
Website - https://socialstrategymum.com/